The essence of a workplace crisis is that once it breaks, there is no time to plan or strategize. If you don’t already have a well-thought-out plan in place, long before it’s ever necessary, you will be forced to make key decisions in split seconds—decisions that could affect the lives of your workers—without any time to think them through. Additionally, any negative coverage of a crisis at your workplace can permanently taint your company’s image.

It is not pleasant to think about a crisis at your workplace that draws news outlets to your door—but planning ahead for this contingency is vital for the well-being of both your workers and your business. Order this in-depth audio conference recording on preparing your company for the possibility of a media event.

You and your colleagues will learn:

• How and why to develop relationships with local media now - before an emergency
• The one type of question you should never try to answer
• Steps to ensure you respond accurately and professionally to on-site media
• Why you need a designated spokesperson, and how to select a good one
• How the media will get the story with or without your cooperation, and why it’s much better to work with them instead of against them
• How to train employees on what to say and what not to say to the media

About Your Speaker:

Thomas Olshanski is the external affairs director for the United States Fire Administration (USFA), a division of the U.S. Homeland Security, Federal Emergency Management Agency. Olshanski provides training in media relations during an emergency for public and corporate officials and is also the key media contact and spokesperson for the USFA. His real-world expertise in emergency planning and management with media response provides officials with the tools needed to address media issues for a timely, professional, and positive response.

Questions? Speak with a customer service representative.