Millions of Americans–from newly minted college graduates to baby boomers and seniors with lengthy resumes–have logged into these popular websites, creating personal profiles, posting their resumes and job experience, and sharing their networks of colleagues and friends. If you learn the rules (both spoken and unspoken) for navigating these sites, you can locate extremely qualified candidates for your workforce and position your organization as a friendly place for job seekers.

During this practical 90-minute audio conference on September 29, you’ll learn the best practices for recruiting using the leading Internet social networks. Our expert will explain how these sites work and how you can search them to find the best job candidates. Also, you’ll discover the most successful ways to approach possible applicants and check them out without violating social networking rules (or state and federal discrimination laws). Plus, you’ll gain tips for using social networking to reduce your recruiting costs and streamline your hiring decisions.

You and your colleagues will learn:

• How the leading online social networks (LinkedIn, MySpace, and Facebook) work–from the perspectives of both HR professionals and potential employees
• The initial steps you should take to create a presence on these sites and search for possible job candidates
• What you should always do when reviewing an applicant’s social network profile for the first time–and what you should never do if you want to avoid future discrimination claims
• The most effective ways to make initial contact with candidates you’ve found through online networks
• Why your current employees can become your best ambassadors on these sites to attract new hires
• How you can use social networks to review resume details and check references (without running afoul of the law)
• The biggest mistakes made by employers to recruit workers via these sites–and how you can avoid repeating them

Theresa Murphy, PHR, is the principal consultant for HR Partners, an independent human resources advisory firm based in North Carolina. She launched her own consultancy after more than a decade of experience in delivering human resources results for both small and large companies. The firm's services range from planning and launching human resource departments, preparing employee handbooks, and developing policies to payroll procedures, compliance audits, recruitment, and benefits programs. Murphy earned her undergraduate degree at Johnson & Wales University.

Approved for Recertification Credit

This program has been approved for 1.5 recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI home page at www.hrci.org.

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