The shocker? It’s not kids driving this trend. Studies show that adults ages 25 and up (particularly Baby Boomers) are much more likely to use services like Twitter than the 12-to-24 crowd.

That’s why social media is causing seismic changes in the ways many employers recruit new hires and communicate with their current employees. To find cream-of-the-crop candidates for your job openings these days, you’ll have to move beyond newspaper ads and job fairs. You also need to start thinking beyond paycheck stuffers and print newsletters to keep your employees updated on benefits changes, workplace policies, and other critical information.

Whether you’ve already experimented with social media, or you don’t know your tweets from your RSS feeds, order this fun and informative webinar recording. Our two HR experts will share the best practices for using social networking tools for recruiting and employee communications.

You and your colleagues will learn:

• How the leading online social media services work – from the perspectives of both HR professionals and your current (and future) employees
• The initial steps you should take to create a presence on these sites for your organization
• The most effective ways to use these tools to post job openings, make initial contact with candidates, and check their resumes and references (without running into trouble)
• How social media can help you share workplace news (such as benefits updates and policy changes) with your employees
• Why these sites can give you a big boost in utilization rates for wellness programs, retirement plans, and other employee benefits programs
• The biggest mistakes employers make in using social networking tools – and how you can avoid repeating them

Jennifer Benz is chief strategist and founder of Benz Communications, an award-winning national employee benefits communications firm based in San Francisco. She works with dozens of clients around the country to create strategies that encourage employees to utilize their healthcare, wellness, financial, and related benefits. She writes and speaks frequently on employee benefits issues. Benz earned her bachelor’s degree from the University of Missouri.

Jessica Lee is the editor of Fistful of Talent, a leading human resources blog focused on recruiting and talent management issues. She also serves as senior employment manager for APCO Worldwide, a global public relations firm based in Washington, DC. She earned her bachelor’s degree at the University of Washington.

Approved for Recertification Credit

This program has been approved for 1.5 recertification credit hours toward PHR and SPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

Questions? Speak with a customer service representative.